Target Audience

Target Audience 

Our target audience age is 15-18, this because it is a horror film aimed at teenagers that enjoy horror. The cast consists of all teenagers therefore our target audience can easily relate to the film and associate themselves with certain characters. Our horror trailer will not consist of any bad language as we want it to be advertised cross culturally on the web. Meaning their is no limitation on the promotion of our film trailer. We want our trailer to be known by everyone. The violence of our trailer is very graphic as it is a slasher horror. However it is done in a way that is scary with out having to physically see it. For example sound was a key element in our trailer, screams and the sound effect of a knife entering and existing were very scary. This leads to the suspense of the audience being unsure of what actually occurred. To question what they have witnessed, unsure if they had survived or were brutally murdered.