Brendan discussed to us what digital strategy was and how we could apply it into our own trailers. He talked to us how it would be relevant and suitable for our film production. He talked to us how would you get your trailer out there, known by people. What type of marketing would you use, social networking and YouTube where the strongest ideas considering our budget being extremely low. Talks of getting a Facebook Page and Twitter account in order to keep a constant connection between the target audience, getting feedback from them.
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